Nectarome addresses consumers in order to raise awareness about healthy products, to explain that it is possible to use modern yet natural cosmetic products, and to help them discover plants and their virtues in different areas. But also to promote beauty traditions that are tightly linked to cooking and health.
Nectarome also addresses farmers, producers, and inhabitants of the region: the goal being to prove through action that it is possible to obtain good quality produce and crops without using any chemicals; and to offer stable work opportunities to the local population, mainly women.
What better place than a garden to do so?
Two Nectarome associates thus create the first organic aromatic garden in Morocco 35km away from Marrakesh, in the Ourika valley. It is where Nectarome’s production unit is set up, and both entities are intimately affiliated.
This garden, open to the public all year long for open or guided visitation, showcases around fifty aromatic plants, medicinal and ornamental, predominantly originating from the region. It allows Nectarome to carry out their R&D missions on the plants, to test the pruning periods, to analyze the chemical reaction of acclimated plants, to study and isolate the specific molecules necessary to elaborating high quality and efficient products.
Nectarome, with its products, proves the usefulness of plants in the field of beauty and health, uncovers and raises awareness about their virtues, and creates the want to discover and learn more about them.
Diverse workshops around beauty, health and cooking are offered to the garden’s visitors. They can also enjoy a traditional lunch and savor local dishes prepared on site.