{"id":779,"date":"2016-10-25T16:32:30","date_gmt":"2016-10-25T15:32:30","guid":{"rendered":"http:\/\/localhost:8888\/NectaromeWebsite\/?p=779"},"modified":"2026-06-15T13:37:50","modified_gmt":"2026-06-15T11:37:50","slug":"nectarome-nouveau-virage-strategique-2","status":"publish","type":"post","link":"https:\/\/www.nectarome.fr\/en\/nectarome-nouveau-virage-strategique-2\/","title":{"rendered":"Nouveau virage strat\u00e9gique"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.leseco.ma\/business\/50928-nectarome-nouveau-virage-strategique.html\" target=\"_blank\" rel=\"noopener noreferrer\">Source de l'article : LesEco.ma<\/a><\/p>\r\n<p style=\"text-align: justify;\"><em>Nectarome mise gros sur le luxe. Le management balise d\u00e9sormais le terrain \u00e0 une extension de l\u2019activit\u00e9 appel\u00e9e \u00e0 prendre de l\u2019envol dans les prochaines ann\u00e9es.<\/em><\/p>\r\n<p style=\"text-align: justify;\">Nectarome voit tr\u00e8s grand. Le luxe est d\u00e9sormais au c\u0153ur de la strat\u00e9gie de la soci\u00e9t\u00e9 cr\u00e9\u00e9e en 1997. Il a fallu pr\u00e8s de 20 ans d\u2019activit\u00e9 pour que le management d\u00e9cide de revoir son positionnement strat\u00e9gique et son business model, croissance de l\u2019activit\u00e9 oblige ! \u00abDans les trois ann\u00e9es \u00e0 venir, nous allons nous orienter vers le grand luxe\u00bb, lance d\u2019embl\u00e9e Jalil Belkamel, un des trois scientifiques fondateurs de la marque. En attendant, le management balise le terrain \u00e0 une extension de l\u2019activit\u00e9 appel\u00e9e \u00e0 prendre de l\u2019envol dans les prochaines ann\u00e9es. En t\u00e9moigne le lancement pr\u00e9vu en d\u00e9but 2017 d\u2019une nouvelle usine de production de 4.000 m2, pour un investissement de 4 MDH, en vue de r\u00e9pondre aux normes les plus strictes au niveau international. D\u00e9j\u00e0, avec l\u2019unit\u00e9 install\u00e9e au sein de son jardin bio-aromatique, le premier au Maroc (situ\u00e9e \u00e0 35 km de Marrakech), Nectarome se targue d\u2019une offre de pr\u00e8s de 150 r\u00e9f\u00e9rences produits, en conditionn\u00e9 pour les particuliers, mais \u00e9galement en vrac pour les professionnels. Elle exporte aussi dans une quinzaine de pays et est pr\u00e9sente dans les plus grandes enseignes h\u00f4teli\u00e8res du Maroc. Un business qui permet de g\u00e9n\u00e9rer un chiffre d\u2019affaires de 15MDH que se partagent, \u00e0 parts \u00e9gales, le march\u00e9 \u00e0 l\u2019export avec des objectifs bien d\u00e9finis par pays, et le march\u00e9 local o\u00f9 cinq points de vente estampill\u00e9s Nectarome assurent la distribution aupr\u00e8s des particuliers. Trois d\u2019entre ces points de vente justement sont sis \u00e0 Marrakech alors que les deux autres op\u00e9rationnels \u00e0 Casablanca et \u00e0 Rabat. Un nombre qui devait se multiplier \u00e0 partir de l\u2019ann\u00e9e prochaine avec de nouvelles ouvertures.<\/p>\r\n<p style=\"text-align: justify;\">Cette fois, un new look devra marquer les magasins, qui pourraient \u00eatre, d\u2019ailleurs, ouverts en franchise. En fait, le logo, le packaging, le code couleur, le concept magasins\u2026 tout change. Rien n\u2019est laiss\u00e9 au hasard. Pour mieux se rep\u00e9rer, un code couleur, qui sera notamment visibles sur les nouvelles \u00e9tiquettes produits, est choisi pour chaque gamme (soins, hammam, bain, alimentaire, maison et cadeaux). \u00c0 vrai dire, l\u2019identit\u00e9 visuelle d\u00e9voil\u00e9e \u00e0 la presse samedi dernier \u00e0 Marrakech, en dit long sur les nouveaux d\u00e9fis que se fixent d\u00e9sormais les trois scientifiques (Jalil Belkamel, pharmaco-chimiste et phyto-aromath\u00e9rapeute, sp\u00e9cialis\u00e9 en huiles essentielles ; son fr\u00e8re, Fattah Belkamel, docteur en pharmacie et \u00e9galement sp\u00e9cialis\u00e9 en huiles essentielles ; et enfin Youssef Dehbi, formulateur cosm\u00e9ticien). D\u2019ailleurs, c\u2019est la technicit\u00e9 dont ils font preuve qui fait la force de Nectarome et qui leur permet d\u2019innover et de proposer sur le march\u00e9 les premiers produits cosm\u00e9tiques naturels haut de gamme au Maroc. Autre \u00e9l\u00e9ment capital, ils s\u2019inspirent dans leur d\u00e9marche des recettes de beaut\u00e9 traditionnelles marocaines, alliant subtilement mais efficacement modernit\u00e9 et terroir. Ce n\u2019est pas tout.<\/p>\r\n<p style=\"text-align: justify;\">La soci\u00e9t\u00e9 se distingue aussi par l\u2019accompagnement de la client\u00e8le professionnelle dans la cr\u00e9ation de ses cartes de soins et protocoles, en plus des audits et formations qu\u2019elle leur dispense. Bref, l\u2019ann\u00e9e 2017 s\u2019annonce sous de bons auspices pour Nectarome, qui compte une cinquantaine d\u2019employ\u00e9s. Notons que le lancement de la nouvelle unit\u00e9 de production promet une meilleure activation du service R&amp;D et, donc, le lancement de nouveaux produits et la conqu\u00eate de nouveaux march\u00e9s.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[417],"tags":[418,419,420,421,422],"class_list":["post-779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue-de-presse","tag-fattah-belkamel","tag-jalil-belkamel","tag-nectarome","tag-nouvelle-strategie-nectarome","tag-youssef-dehbi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouveau virage strat\u00e9gique - Nectarome France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nectarome.fr\/en\/nectarome-nouveau-virage-strategique-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouveau virage strat\u00e9gique - 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