{"id":2490,"date":"2016-11-14T15:44:24","date_gmt":"2016-11-14T15:44:24","guid":{"rendered":"http:\/\/localhost:8888\/NectaromeWebsite\/?p=2490"},"modified":"2026-06-15T13:37:57","modified_gmt":"2026-06-15T11:37:57","slug":"nectarome-renouvelle-son-identite-2","status":"publish","type":"post","link":"https:\/\/www.nectarome.fr\/en\/nectarome-renouvelle-son-identite-2\/","title":{"rendered":"Nectarome renouvelle son identit\u00e9"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/vivre-marrakech.com\/bien-etre-spa-hammam-marrakech\/actualite-bien-etre-relaxation-yoga\/nouvelle-identite-nectarome-marrakech\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source de l'article : Vivre Marrakech<\/a><\/p>\r\n<p style=\"text-align: justify;\">En mati\u00e8re de cosm\u00e9tiques naturels, le Maroc poss\u00e8de un savoir-faire s\u00e9culaire et une vari\u00e9t\u00e9 de v\u00e9g\u00e9taux propices \u00e0 la cr\u00e9ation de produits adapt\u00e9s aux rituels beaut\u00e9 partag\u00e9s dans tout le Royaume.<\/p>\r\n<p style=\"text-align: justify;\"><strong>Depuis 1997, la marque Nectarome\u00a0d\u00e9veloppe des produits de tr\u00e8s grande qualit\u00e9<\/strong>, dont tous les ingr\u00e9dients bio sont issus de leur jardin aromatique install\u00e9 \u00e0 35 kilom\u00e8tres de Marrakech.<\/p>\r\n<p style=\"text-align: justify;\">Cette marque embl\u00e9matique n'a de cesse de faire \u00e9voluer sa gamme, pour proposer \u00e0 sa client\u00e8le de particuliers ou de professionnels, des <strong>lignes cosm\u00e9tiques toujours \u00e0 la pointe<\/strong>.<\/p>\r\n<p style=\"text-align: justify;\">Il \u00e9tait donc naturel que<strong> l'image de Nectarome suive cette tendance<\/strong>. Ainsi, la marque vient de pr\u00e9senter sa<strong>\u00a0nouvelle identit\u00e9 visuelle, toujours aussi \u00e9l\u00e9gante, et nettement plus moderne<\/strong>.<\/p>\r\n<p style=\"text-align: justify;\"><strong>Le logo tout d'abord, rappelle dor\u00e9navant les racines marocaines de ce label devenu international<\/strong>. Le fameux \u00ab N \u00bb s'arabise encore plus, et tend vers le \u00ab \u0646 \u00a0\u00bb, dont la vasque devient un r\u00e9ceptacle \u00e0 la goutte caract\u00e9ristique de Nectarome.\r\nCette derni\u00e8re prend d'ailleurs plus d'importance et se place dor\u00e9navant au centre du logo, attirant plus encore le regard. Elle est la repr\u00e9sentation des <strong>huiles essentielles et v\u00e9g\u00e9tales qui composent les produits de l'enseigne<\/strong>.\r\nLes couleurs restent naturelles, dans des tons ocres, pour rappeler la terre du Maroc dont sont issus les composants actifs. <strong>Une touche de dor\u00e9 et un d\u00e9grad\u00e9<\/strong> positionnent la marque dans <strong>un univers haut de gamme<\/strong>.<\/p>\r\n<p style=\"text-align: justify;\"><strong>Les cinq lignes de produits propos\u00e9s par la marque se dotent eux aussi d'une identit\u00e9 propre.<\/strong> Leur code couleur est modernis\u00e9 et permet \u00e0 chacun de retrouver encore plus facilement les articles recherch\u00e9s selon leur univers.<\/p>\r\n<p style=\"text-align: justify;\"><strong>Afin de mieux se rep\u00e9rer, les \u00e9tiquettes portent dor\u00e9navant les couleurs suivantes :\u00a0<\/strong><\/p>\r\n<p style=\"text-align: justify;\">\u2192 Marron-ocre pour la gamme Hammam, \u00e0 l'origine de l'enseigne\r\n\u2192 Beige pour la gamme Soins\r\n\u2192 Bleu-p\u00e2le pour le Bain\r\n\u2192 Vert d'eau pour l'Alimentaire\r\n\u2192 Violet att\u00e9nu\u00e9 pour la gamme Maison et Cadeaux, qui se veut plus excentrique<\/p>\r\n<p style=\"text-align: justify;\">Les \u00e9tiquettes et publicit\u00e9s sur les lieux de vente portent d\u00e8s \u00e0 pr\u00e9sent<strong> une rosace volontairement plus moderne<\/strong>, ne manquant pas de rappeler les origines de Nectarome.<\/p>\r\n<p style=\"text-align: justify;\">Les magasins, quant \u00e0 eux, b\u00e9n\u00e9ficient aussi de ce coup de frais ! Le concept novateur d\u00e9velopp\u00e9 en collaboration avec un architecte fran\u00e7ais met en avant<strong> la volont\u00e9 de Nectarome d'offrir \u00e0 ses clients un espace de bien-\u00eatre unique<\/strong>.\r\nD\u00e8s l'entr\u00e9e, les visiteurs plongent au c\u0153ur d'un lieu o\u00f9 la s\u00e9r\u00e9nit\u00e9 est le ma\u00eetre-mot. Un sas d'entr\u00e9e lumineux offrira une coupure entre l'euphorie de l'ext\u00e9rieur et <strong>l'ambiance relaxante de l'int\u00e9rieur<\/strong>. Des couleurs et mat\u00e9riaux naturels, des lumi\u00e8res travaill\u00e9es et une atmosph\u00e8re cosy vous feront voyager au c\u0153ur de la volupt\u00e9 des plus grands Spa du monde.<\/p>\r\n<p style=\"text-align: justify;\">L'eau, essentielle \u00e0 Nectarome, est un \u00e9l\u00e9ment fondateur de cet univers et repr\u00e9sente id\u00e9alement l'origine de toute chose. On la retrouve au sein des boutiques Nectarome, comme un axe incontournable du concept.<\/p>\r\n<p style=\"text-align: justify;\">Enfin, <strong>des zones exp\u00e9rimentales et de conseils sont pens\u00e9es pour offrir aux clients une exp\u00e9rience unique<\/strong>, \u00e0 la hauteur des produits propos\u00e9s.<\/p>\r\n<p style=\"text-align: justify;\">Nectarome assoit ainsi son image aupr\u00e8s de tous, devenant<strong> la promesse d'une bulle de bien-\u00eatre envo\u00fbtante.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[417],"tags":[423,443,424,418,419,420,444,421,445,422],"class_list":["post-2490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue-de-presse","tag-camilia-belkamel","tag-cosmetiques-naturels","tag-evolution-nectarome","tag-fattah-belkamel","tag-jalil-belkamel","tag-nectarome","tag-nouvelle-identite-nectarome","tag-nouvelle-strategie-nectarome","tag-vivre-marrakech","tag-youssef-dehbi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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