{"id":1538,"date":"2016-10-25T10:30:08","date_gmt":"2016-10-25T09:30:08","guid":{"rendered":"http:\/\/localhost:8888\/NectaromeWebsite\/?p=1538"},"modified":"2026-06-15T13:37:49","modified_gmt":"2026-06-15T11:37:49","slug":"nectarome-lhistoire-dune-saga-durable-2","status":"publish","type":"post","link":"https:\/\/www.nectarome.fr\/en\/nectarome-lhistoire-dune-saga-durable-2\/","title":{"rendered":"L\u2019histoire d\u2019une saga"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.tourismeetgastronomie.ma\/nectarome-lhistoire-dune-saga-durable\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source de l'article : Tourisme et Gastronomie<\/a><\/p>\r\n\r\n<div class=\"point\" style=\"text-align: justify;\"><\/div>\r\n<div class=\"point\" style=\"text-align: justify;\"><\/div>\r\n<div class=\"point\" style=\"text-align: justify;\"><\/div>\r\n<div class=\"point\">\r\n<p style=\"text-align: justify;\">Nectarome est une marque qui s\u2019inscrit dans une r\u00e9elle volont\u00e9 de transmission de l\u2019h\u00e9ritage marocain et berb\u00e8re, mais \u00e9galement dans un dessein de sensibilisation \u00e0 la cause \u00e9cologique et au bien-\u00eatre au naturel.<\/p>\r\n<p style=\"text-align: justify;\">Nectarome et le Jardin Bio-Aromatique d\u2019Ourika s\u2019inscrivent ainsi en 1997 dans une r\u00e9elle vision novatrice des enjeux d\u2019aujourd\u2019hui et de demain.<\/p>\r\n<p style=\"text-align: justify;\">Depuis, Nectarome ne cesse d\u2019innover, pla\u00e7ant la recherche scientifique au c\u0153ur de toute action.<\/p>\r\n<p style=\"text-align: justify;\">Elle\u00a0 fut cr\u00e9\u00e9e en 1997 par trois scientifiques fiers de leurs origines et de leur patrimoine, d\u00e9sireux de les mettre en valeur et de les faire conna\u00eetre au monde : Dr. Jalil Belkamel, pharmaco-chimiste et phyto-aromath\u00e9rapeute, sp\u00e9cialis\u00e9 en huiles essentielles; son fr\u00e8re, Fattah Belkamel, dr. en pharmacie et \u00e9galement sp\u00e9cialis\u00e9 en huiles essentielles ; et Youssef Dehbi, formulateur cosm\u00e9ticien.<\/p>\r\n<p style=\"text-align: justify;\">Les trois disposent d\u2019une formation internationale qu\u2019ils mettent au profit de la soci\u00e9t\u00e9 afin de proposer sur le march\u00e9 les premiers produits cosm\u00e9tiques naturels haut de gamme au Maroc. Ils s\u2019inspirent alors des recettes de beaut\u00e9 traditionnelles marocaines, analysent les besoins et les effets attendus, isolent les actifs naturels les plus puissants, repensent les formules\u2026 Ils proposent alors des produits naturels, respectueux et incroyablement efficaces ; inspir\u00e9s des recettes de beaut\u00e9 traditionnelles revues gr\u00e2ce \u00e0 un savoir-faire scientifique moderne.<\/p>\r\n<p style=\"text-align: justify;\">Quoi de mieux qu\u2019un jardin pour compl\u00e9ter cette volont\u00e9 de transmission et de sensibilisation ? Les deux fr\u00e8res fondateurs de Nectarome cr\u00e9ent alors le premier jardin bio-aromatique du Maroc, \u00e0 35km de Marrakech et Nectarome y installe sa production o\u00f9 l\u2019immense majorit\u00e9 de ses employ\u00e9s sont des femmes de la r\u00e9gion.<\/p>\r\n<p style=\"text-align: justify;\">Le Jardin Bio-Aromatique d\u2019Ourika est ouvert au public d\u00e9sireux de d\u00e9couvrir les plantes aromatiques et m\u00e9dicinales qu\u2019ils retrouveront dans les produits Nectarome : quelles sont leurs vertus et propri\u00e9t\u00e9s, comment les utiliser en cosm\u00e9tique ou dans l\u2019art culinaire, o\u00f9 poussent-elles, pourquoi l\u2019agriculture biologique est-elle aussi importante, et comment garantir des produits sains et qualitatifs au naturel ?<\/p>\r\n<p style=\"text-align: justify;\">Autant d\u2019\u00e9l\u00e9ments essentiels pour apprendre \u00e0 consommer sain efficacement. La d\u00e9couverte est compl\u00e9t\u00e9e par divers ateliers pour en apprendre d\u2019avantage sur la r\u00e9gion et ses traditions.<\/p>\r\n<p style=\"text-align: justify;\">De la distillation pour extraire les meilleures huiles qui soient, \u00e0 l\u2019analyse de la qualit\u00e9 biochimique des plantes utilis\u00e9es, en passant par la s\u00e9lection des meilleures substances et l\u2019isolement des actifs les plus efficaces ; \u2026 Nectarome a su proposer des produits hautement qualitatifs et efficaces qui cependant continuent d\u2019\u00e9voluer au fil des ans.<\/p>\r\n<p style=\"text-align: justify;\">Aujourd\u2019hui, Nectarome propose pr\u00e8s de 150 r\u00e9f\u00e9rences produits, en conditionn\u00e9 pour les particuliers, mais \u00e9galement en vrac pour les professionnels.<\/p>\r\n<p style=\"text-align: justify;\">Elle exporte dans une quinzaine de pays et est pr\u00e9sente dans les plus grandes enseignes h\u00f4teli\u00e8res du Maroc.<\/p>\r\n<p style=\"text-align: justify;\">Toujours dans une volont\u00e9 de sensibilisation et de transmission, Nectarome propose \u00e0 sa client\u00e8le professionnelle des audits et formations, mais \u00e9galement l\u2019accompagnement dans la cr\u00e9ation de leurs cartes de soins et protocoles.<\/p>\r\n<p style=\"text-align: justify;\">Nectarome d\u00e9veloppe enfin aux professionnels le d\u00e9sirant des produits sp\u00e9cifiques et personnalis\u00e9s adapt\u00e9s \u00e0 leurs besoins et attentes.<\/p>\r\n<p style=\"text-align: justify;\">D\u00e8s l\u2019origine, Nectarome arbore des valeurs fortes dont elle est fi\u00e8re : Qualit\u00e9, naturalit\u00e9, g\u00e9n\u00e9rosit\u00e9, respect de l\u2019Homme et de la Nature, expertise, h\u00e9ritage, mieux-\u00eatre, sensibilisation et information\u2026 pour des produits sains, pr\u00e9cieux et cr\u00e9dibles.<\/p>\r\n<p style=\"text-align: justify;\">Nectarome se fait tr\u00e8s rapidement une place de leader sur le march\u00e9 gr\u00e2ce \u00e0 trois \u00e9l\u00e9ments qui font toute sa personnalit\u00e9 : la Naturalit\u00e9 des produits, l\u2019Expertise et la Qualit\u00e9, et enfin la Sensibilisation et l\u2019Information.<\/p>\r\n<p style=\"text-align: justify;\">C\u2019est est aussi une soci\u00e9t\u00e9 qui \u00e9volue sans cesse : un service R&amp;D toujours actifs, des nouvelles formules sans cesse invent\u00e9es, et aujourd\u2019hui une nouvelle identit\u00e9 de marque.<\/p>\r\n<p style=\"text-align: justify;\">Tout change : nouveau logo, nouveaux packagings, nouveau code couleur, nouveau concept magasin\u2026<\/p>\r\n<p style=\"text-align: justify;\">Cette nouvelle identit\u00e9 d\u00e9velopp\u00e9e en collaboration avec l\u2019agence Casablancaise FP7, repr\u00e9sente au mieux la personnalit\u00e9 de la marque. Alliant subtilement mais efficacement modernit\u00e9 et terroir sans tomber dans le clich\u00e9. Elle valorise et repr\u00e9sente parfaitement la premium ness des produits propos\u00e9s.<\/p>\r\n\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[417],"tags":[423,424,418,419,420,421,428,422],"class_list":["post-1538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue-de-presse","tag-camilia-belkamel","tag-evolution-nectarome","tag-fattah-belkamel","tag-jalil-belkamel","tag-nectarome","tag-nouvelle-strategie-nectarome","tag-tourisme-et-gastronomie","tag-youssef-dehbi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019histoire d\u2019une saga - Nectarome France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nectarome.fr\/en\/nectarome-lhistoire-dune-saga-durable-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019histoire d\u2019une saga - 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